Senior Analyst, Serving Marketing & Strategy Professionals (Sydney)

Senior/Principal Analyst Australia: Join one of the most influential research and advisory firms in the world. Are you insatiably curious about technology and its impact on business? Do you love the intellectual challenge of engaging with passionate colleagues and inspiring clients?

Do your friends describe you as:
• Forward-thinking?
• Driven?
• Collaborative?

Pursue your passion. Learn more about working at Forrester.

Senior Analyst, Serving Marketing & Strategy Professionals
Australia

Here’s What You’ll Do:

Job Description:

A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in the technology management, marketing and strategy, and technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

Analysts are at the core of what Forrester is and does; they are the rock stars of our business, consulting and assisting senior leaders in large organizations by writing innovative research and delivering advice through written reports, consulting, client inquiries, and speeches. As a part of Forrester’s marketing and strategy research team in Australia, the Senior Analyst serves customer experience, and eBusiness professionals who are responsible for developing and executing the digital marketing and digital commerce strategies for his or her brand or company across customer touchpoints. He/she would also serve professionals who are responsible — in whole or part — for customer experience initiatives at their companies.

To fill this high-profile and high-visibility role, we are specifically looking for a candidate with an interactive marketing and/or eCommerce background who has experience with large B2C brands in Australia/New Zealand (ANZ). Our ideal candidate will also have experience developing customer-led organizations or leading customer experience transformation programs.

The successful candidate is a compelling and clear writer and presenter and has a proven track record developing strong professional relationships with senior-level digital marketing and digital commerce professionals across industries. Successful candidates will have a strong understanding of the marketing and technology issues facing senior digital marketing and digital commerce professionals in ANZ today and an appetite for conducting and writing research to stay abreast of these issues. He/she will also be able to serve as a thought leader on topics ranging from how to measure the financial value of customer experience initiatives to how to implement a customer experience transformation program.

Job Responsibilities:

The Senior/Principal Analyst works as part of a small high-performance team and collaborates with others in all aspects of the job. They are expected to:

• Develop a deep understanding of what Forrester’s clients working in ANZ require to be successful as customer experience, interactive marketing, and eBusiness professionals.
• Conduct research on key topics that are top of mind for senior interactive marketing and eBusiness professionals, including strategy formulation, organization, digital marketing campaign planning and management, digital commerce touchpoint strategy and execution, vendor management, and data analysis.
• Conduct research and demonstrate mastery of the evolving interactive marketing and eBusiness strategies and channels.
• Help define the future of the interactive marketing and eBusiness landscapes in ANZ and the region by painting an accurate, forward-looking view and predicting the effect of emerging trends, technologies, and strategies. A specific knowledge of the unique social and Internet platforms in ANZ is a must.
• Write four long research documents (approximately eight to 12 pages) per year that convey new ideas in a rich business context. These reports typically include: 1) introducing new thinking about successful marketing, commerce, and technology strategies and best and next practices; 2) presenting strategic marketing, eBusiness, and technology implementation plans; 3) comparing new marketing/commerce technologies or services and their potential to help clients solve their business challenges; and/or 4) sizing emerging business opportunities (e.g., market sizing/forecast).
• Write eight short research documents (approximately two to four pages) per year on interactive marketing and eBusiness technologies, industry events, and/or competitive market dynamics.
• Consult with clients to apply Forrester’s research in the context of their specific business environment, and help solve their problems through inquiry and advisory.
• Present at Forrester-sponsored and industry-related events, and deliver client webinars.
• Establish an industry presence as an influential speaker and thinker. Build relationships with senior marketing and commerce professionals, as well as with the technology vendors that serve them and the journalists who cover the sector. Participate in vendor briefings, and field press inquiries as necessary.
• Embrace social tools as part of the core job.
Here’s What You’ll Bring To The Table:

Job Requirements:

Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for:

• Established work experience in interactive marketing and eCommerce in ANZ or the region; candidates typically have formulated digital marketing or digital commerce strategy and implemented programs — personal participation in social platforms is a plus, but not required.
• Proven ability to inspire clients with forward-looking examples and best practices for improving customer experiences.
• A strong record of academic achievement; B.A. or B.S. minimum, MBA or M.S. preferred (or equivalent).
• Deep intellectual curiosity about the effect of technology on the marketing and commerce landscape in ANZ and the region and how senior executives can integrate technologies across channels and programs; solid business instincts and a practical understanding of what makes companies tick and how interactive marketing and eBusiness professionals operate; and a creative view of markets, technologies, and attitudes combined with a fascination with the future.
• Superior listening, critical thinking, and writing skills, as well as memorable presentation skills. Analysts are expected to take complex, disparate ideas and distil them into simple, provocative concepts — and be willing to take a stand on vendors and outcomes.
• Fluency in English; other languages are a plus.
• The ability to travel 25% to 40% of the time.

Here’s What You’ll Get:

• Exposure to industry experts and to top business leaders within Fortune 1000 companies.
• Access to research that influences global leaders every day.
• World-class learning and development opportunities.
• Global reach: Forrester has research centers and sales offices in more than 25 cities internationally, spanning six continents.
• Colleagues who are intellectually curious, hard-working, and collaborative.
• A competitive benefits package.

Check us out online at forrester.com/careers

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