Description
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Job Title: Senior Analyst, Serving Marketing & Strategy Professionals
FLSA Status: Exempt
Location: Sydney, Australia
Job Description:
Analysts are at the core of what Forrester is and does; they are the rock stars of our business, consulting and assisting senior leaders in large organizations by writing innovative research and delivering advice through written reports, consulting, client inquiries, and speeches. As a part of Forrester’s marketing and strategy research team in Australia, the Senior Analyst serves Interactive Marketing Professionals and eBusiness Professionals who are responsible for developing and executing the digital marketing and digital commerce strategies for his or her brand or company across customer touchpoints. To fill this high-profile and high-visibility role, we are specifically looking for a candidate with an interactive marketing and/or eCommerce background who has experience with large B2C brands in Australia/New Zealand (ANZ).
The successful candidate is a compelling and clear writer and presenter
and has successfully developed strong professional relationships with
senior-level digital marketing and digital commerce professionals across
industries. He/she will be able to advise senior leaders on the trends
in regional consumer behavior related to marketing and commerce, the
strategy and execution of digital marketing and digital commerce to
capture the opportunity in ANZ, and the marketing technology and
platforms required to support their efforts. Successful candidates will
have a strong understanding of the marketing and technology issues
facing senior digital marketing and digital commerce professionals in
ANZ today and an appetite for conducting and writing research to stay
abreast of these issues.
Responsibilities:
The Senior Analyst works as part of a small high-performance team and collaborates with others in all aspects of the job. They are expected to:
• Develop a deep understanding of what Forrester’s clients working in
ANZ require to be successful as Interactive Marketing and eBusiness
Professionals.
• Conduct research on key topics that are top of mind for senior
Interactive Marketing and eBusiness Professionals, including strategy
formulation, organization, digital marketing campaign planning and
management, digital commerce touchpoint strategy and execution, vendor
management, and data analysis.
• Conduct research and demonstrate mastery of the evolving interactive marketing and eBusiness strategies and channels.
• Help define the future of the interactive marketing and eBusiness
landscapes in ANZ and the region by painting an accurate,
forward-looking view and predicting the effect of emerging trends,
technologies, and strategies. A specific knowledge of the unique social
and Internet platforms in ANZ is a must.
• Write four long research documents per year that convey new ideas in a
rich business context. These reports typically include: 1) introducing
new thinking about successful marketing, commerce, and technology
strategies and best and next practices; 2) presenting strategic
marketing, eBusiness, and technology implementation plans; 3) comparing
new marketing/commerce technologies or services and their potential to
help clients solve their business challenges; and/or 4) sizing emerging
business opportunities (e.g., market sizing/forecast).
• Write eight short research documents per year on interactive
marketing and eBusiness technologies, industry events, and/or
competitive market dynamics.
• Consult with clients to apply Forrester’s research in the context of
their specific business environment, and help solve their problems
through inquiry and advisory.
• Present at Forrester-sponsored and industry-related events, and deliver client webinars.
• Establish an industry presence as an influential speaker and thinker.
Build relationships with senior marketing and commerce professionals,
as well as with the technology vendors that serve them and the
journalists who cover the sector. Participate in vendor briefings, and
field press inquiries as necessary.
• Embrace social tools as part of the core job.
Requirements:
Forrester hires people who are inspired and inspiring. Our people are our product and the source of our intellectual capital, so we welcome and reward intelligence, curiosity, and unconventional thinking. The right candidate has:
• Established work experience in interactive marketing and eCommerce in
ANZ or the region; candidates typically have formulated digital
marketing or digital commerce strategy and implemented programs —
personal participation in social platforms is a plus, but not required.
• A strong record of academic achievement; B.A. or B.S. minimum, MBA or M.S. preferred (or equivalent).
• Deep intellectual curiosity about the effect of technology on the
marketing and commerce landscape in ANZ and the region and how senior
executives can integrate technologies across channels and programs;
solid business instincts and a practical understanding of what makes
companies tick and how Interactive Marketing and eBusiness Professionals
operate; and a creative view of markets, technologies, and attitudes
combined with a fascination with the future.
• Superior listening, critical thinking, and writing skills, as well as
memorable presentation skills. Analysts are expected to take complex,
disparate ideas and distil them into simple, provocative concepts — and
be willing to take a stand on vendors and outcomes.
• Fluency in English; other languages are a plus.
• The ability to travel 25% to 40% of the time.
Forrester Research is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply.
Data Protection
The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.
By submitting your resume/CV, you consent to Forrester’s
retention of the information provided on a secure file for personnel
administration and management purposes and/or in order to consider you
for future employment opportunities and to the transfer of the
information provided to:
Forrester’s offices in the US and other countries outside the European Economic Area; and
Service providers engaged by Forrester for the purposes of
processing applications for employment who may be located outside the
European Economic Area.
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