Description
Join a global research advisory leader!
The
Boston Globe has ranked Forrester Research as one of the "Top 100
Places to Work," and, in 2012, for the 15th consecutive year, Forrester
was ranked in its "Best of Massachusetts Businesses." Forrester has
research centers and sales offices in more than 25 cities
internationally, including Amsterdam, Netherlands; Cambridge, Mass.;
Dallas, Texas; Dubai, United Arab Emirates; Foster City, Calif.;
Frankfurt, Germany; London, UK; Sydney, Australia; Tel Aviv, Israel; and
Toronto, Canada. Forrester works with professionals in 17 key roles
within IT, marketing and strategy, and tech industry at major companies
providing proprietary research, consumer insight, consulting, events,
and peer-to-peer executive programs.
Global
business leaders worldwide rely on Forrester for comprehensive,
independent analysis that aligns with their organizations' initiatives,
guides their decisions, and increases their business impact to make them
more successful every day. As part of our global sales team, you'll
work with some of the world's top technology companies and
thought-leading analysts to plan an agenda based on our clients' top
objectives and challenges — including cloud computing; business process
management; and the integration of social media, mobile, and other
emerging technologies.
Job Title: Senior/Principal Analyst, Serving Marketing & Strategy Professionals
FLSA Status: Exempt
Location: Beijing
Job Description:
An
analyst is at the core of what Forrester is and does: They are the rock
stars of our business, consulting and assisting senior leaders in large
organizations by writing innovative research and delivering advice
through written reports, consulting, client inquiries, and speeches. As a
part of Forrester’s marketing and strategy research team in China, this
senior-level Analyst serves interactive marketing and eBusiness leaders
who are responsible for developing and executing the digital marketing
and digital commerce strategies for his or her brand or company across
interactive and traditional marketing channels. To fill this
high-profile and high-visibility role, we are specifically looking for a
candidate with an interactive marketing and/or eCommerce background who
has experience with large B2C brands in China.
The
successful candidate is a compelling and clear writer and presenter and
has successfully developed strong professional relationships with
senior-level digital marketing and digital commerce professionals across
industries. He/she will be able to advise senior leaders on the trends
in Chinese consumer behavior related to marketing and commerce, the
strategy and execution of digital marketing and digital commerce to
capture the opportunity in China, and the marketing technology and
platforms required to support their efforts. Successful candidates will
have a strong understanding of the marketing and technology issues
facing senior digital marketing and digital commerce professionals in
China today and an appetite for conducting and writing research to stay
abreast of these issues.
Responsibilities:
The
candidate for this position works as part of a small high-performance
team and collaborates with others in all aspects of the job. They are
expected to:
• Develop
a deep understanding of what Forrester’s clients working in China
require to be successful as Interactive Marketing and eBusiness
Professionals.
• Conduct
research on key topics that are top of mind for senior Interactive
Marketing and eBusiness Professionals, including strategy formulation,
organization, digital marketing campaign planning and management,
digital commerce touchpoint strategy and execution, vendor management,
and data analysis.
• Conduct research and demonstrate mastery of the evolving interactive marketing and eBusiness strategies and channels.
• Help
define the future of the interactive marketing and eBusiness landscape
in China by painting an accurate, forward-looking view and predicting
the effect of new technologies and strategies.
• Help
clients identify which technologies matter by painting a
forward-looking vision and predicting the effect of emerging trends,
technologies, and strategies. A specific knowledge of the unique social
and internet platforms in China is a must.
• Write
four long research documents per year that convey new ideas in a rich
business context. These reports typically include: 1) introducing new
thinking about successful marketing, commerce, and technology strategies
and best and next practices; 2) presenting strategic marketing,
eBusiness, and technology implementation plans; 3) comparing new
marketing/commerce technologies or services and their potential to help
clients solve their business challenges; and/or 4) sizing emerging
business opportunities (e.g., market sizing/forecast).
• Write
eight short research documents per year on interactive marketing and
eBusiness technologies, industry events, and/or competitive market
dynamics.
• Consult
with clients to apply Forrester’s research in the context of their
specific business environment, and help solve their problems through
inquiry and advisory.
• Present at Forrester-sponsored and industry-related events, and deliver client webinars.
• Establish
an industry presence as an influential speaker and thinker. Build
relationships with senior marketing and commerce professionals, as well
as with the technology vendors that serve them and the journalists who
cover the sector. Participate in vendor briefings and field press
inquiries as necessary.
• Embrace social tools as part of the core job.
Requirements:
Forrester
hires people who are inspired and inspiring. Our people are our product
and the source of our intellectual capital, so we welcome and reward
intelligence, curiosity, and unconventional thinking. The right
candidate has:
• Established
work experience in interactive marketing and eCommerce in China;
candidates typically have formulated digital marketing or digital
commerce strategy and implemented programs — personal participation in
social platforms is a plus, but not required.
• A strong record of academic achievement; B.A. or B.S. minimum, MBA or M.S. preferred (or Chinese equivalent).
• Deep
intellectual curiosity about the effect of technology on the marketing
and commerce landscape in China and how senior executives can integrate
technologies across channels and programs; solid business instincts and a
practical understanding of what makes companies tick and how
Interactive Marketing and eBusiness Professionals operate; and a
creative view of markets, technologies, and attitudes combined with a
fascination with the future.
• Superior
listening, critical thinking, and writing skills, as well as memorable
presentation skills. Analysts are expected to take complex, disparate
ideas and distil them into simple, provocative concepts — and be willing
to take a stand on vendors and outcomes.
• Fluency in Mandarin and English; other languages are a plus.
• The ability to travel 25% to 40% of the time.
Forrester Research is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged.
Data Protection
The
information provided by you in this application will be used for the
purposes of recruitment and, for successful applicants only, for
personnel administration and management purposes and to comply with the
employer’s obligations regarding the retention of employee records. If
your application is unsuccessful, Forrester Research, Inc., its
subsidiaries, affiliates, and/or service providers (collectively
“Forrester”) will retain your personal information on secure file solely
to consider you for future recruitment opportunities.
By
submitting your resume/CV, you consent to Forrester’s retention of the
information provided on a secure file for personnel administration and
management purposes and/or in order to consider you for future
employment opportunities and to the transfer of the information provided
to:
Forrester’s offices in the US and other countries outside the European Economic Area; and
Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
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